IMBUS — MARKET RESEARCH & INSIGHTS

IMBUS — MARKET RESEARCH & INSIGHTS

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IMBUS

Know exactly what your competitors charge.

Know exactly what your competitors charge.

Know exactly what your competitors charge.

We scan every menu, pricing page and PDF in your area and send you a ready-to-use benchmarking report — done for you.

We scan every menu, pricing page and PDF in your area and send you a ready-to-use benchmarking report — done for you.

Order Your Report

LOCAL PRICE COMPARISON • YOUR SUBURB

$12.50

$12.50

YOUR VENUE

$12.50

THE LOCAL

$10.00

CORNER HOUSE

$11.50

THE SOCIAL CLUB

$13.00

HARBOR BAR

$9.50

A full competitor price map, ready to act on.

COVERAGE

Currently covering Greater Sydney · Melbourne · Brisbane — additional regions available on request.

Without Imbus

• Pricing on gut feel and guesswork
• Mystery shopping one venue at a time
• Finding out a competitor dropped prices when customers stop coming
• No idea if you’re leaving money on the table or pushing customers away

With Imbus

• Full market picture before your next price review
• Every competitor’s pricing in one place
• Updated regularly so you always know what’s changed
• Data-backed decisions your team can act on immediately

“If one pricing decision recaptures 1% of weekly revenue, the report pays for itself.”

“If one pricing decision recaptures 1% of weekly revenue, the report pays for itself.”

HOW IT WORKS

Local market data, without the manual work.

Local market data, without the manual work.

01

Tell us your market

Share your suburb, industry and the area you want to understand.

02

We scan and structure

We capture public pricing, organise it item by item and normalise the comparison.

03

Get your report

Receive a ready-to-use report with pricing ranges, gaps and practical recommendations.

Built for anyone who needs to know their market.

Built for anyone who needs to know their market.

Venue Owners

Reviewing your prices and want to know exactly where you sit in the market before you commit.

New Openings

Launching a venue and need to know what the local market will bear before you set your prices.

Consultants & Advisors

Need real local data to back your recommendations to hospitality and wellness clients.

WHAT YOU GET

Pricing intelligence, done for you.

Pricing intelligence, done for you.

LOCAL BENCHMARKS

Every competitor’s prices in your suburb.

By category, so you can compare your offer with the businesses your customers actually visit.

Read the signal

LOCAL BENCHMARKS

Every competitor’s prices in your suburb.

By category, so you can compare your offer with the businesses your customers actually visit.

Read the signal

SKU LEVEL DETAIL

Individual items and prices.

Not just averages — the exact products, services and menu items shaping your local market.

Read the signal

SKU LEVEL DETAIL

Individual items and prices.

Not just averages — the exact products, services and menu items shaping your local market.

Read the signal

PRICING GAPS FLAGGED

Know where you’re out of step.

Clear flags on where you may be over or underpriced versus the market around you.

Read the signal

PRICING GAPS FLAGGED

Know where you’re out of step.

Clear flags on where you may be over or underpriced versus the market around you.

Read the signal

See exactly what you’re getting.

See exactly what you’re getting.

A real report, run on a real suburb, with competitor names redacted.

Request a sample →

We’ll send you a sample from your industry within 24 hours.

PRICING REVIEW / SAMPLE

[REDACTED VENUE]

$11.50

[REDACTED VENUE]

$13.00

We cover many industries including these:

Pubs & Bars

Restaurants

Gyms

Yoga

Hair Salons

Day Spas

Skin Clinics

Saunas

Imbus was built because we couldn’t find a fast, affordable way to know what the local market was actually charging — not national averages from a Google search, but real prices from the venues your customers walk past every day.

— Imbus, Sydney

Common questions.

Common questions.

Common questions.

ABOUT THE REPORT

What exactly is in the report?

How is this different from just Googling my competitors?

How many competitors will be included?

What if a competitor doesn’t list their prices online?

Will the report include every item on a menu or price list?

ABOUT THE PROCESS

How does it work?

How long does it take?

What format is the report delivered in?

Can I see a sample before I order?

ABOUT PRICING & PLANS

How much does it cost?

Is there an ongoing subscription option?

Do you offer white-label reports for consultants?

ABOUT COVERAGE

What industries do you cover?

What areas do you cover?

Can I request multiple suburbs or a whole region?

Ready to see what your competitors charge?

Ready to see what your competitors charge?

Enquire Now